The first time I bought this sweet chilli sauce, I was just trying it.
I liked the idea. I liked that it wasn’t overly sweet. But if I’m honest, I didn’t know yet if it would earn a permanent spot in my kitchen.
The second purchase is where things change.
By then, I’d actually used it. I’d added it to a quick stir-fry, spooned it over chicken, and used it as a dipping sauce. I knew how it tasted, how it cooked, and whether it worked with the way I eat.
I bought it again because:
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The flavour was balanced, not sugary
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It worked in more than one meal
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I didn’t feel disappointed — or misled — after using it
That second bottle meant it wasn’t just something I tried once. It became something I trusted.
At that point, I stopped comparing labels and scanning shelves. When it ran out, I simply replaced it.
From my side, buying the same sweet chilli sauce again meant this:
I knew it wouldn’t ruin a meal. I knew it fit my lifestyle. I knew it was worth my money.
And once a sauce reaches that level of trust, the decision isn’t emotional anymore — it’s automatic.
That’s when a product stops being a gamble and starts being a staple.